Cheers Liquor Mart is a member of the exclusive Wine and Spirits Guild of America. Founded in 1948, the Wine and Spirits Guild is comprised of the leading wine and liquor retailers from the USA & Canada.
Supplier trade shows give the Guild members the opportunity to interact with local and international suppliers. The Cheers staff meets with other other Guild members twice a year where they work with wineries and distilleries to create sourced private label wines that non-member stores do not have access to.
The wines & spirits are tasted and rated by the members who then work out deals with the wineries & distilleries to buy in bulk, as a group at special pricing. This process creates great unique products that are truly great values.
Cheer's features these wines & spirits throughout our store. We have an entire section called PALLET PICKS where you can find many of our exclusive sourced wines. Any product in Cheers with a WHITE LABEL is a sourced product from the Wine & Spirits Guild that is exclusive to Cheers Liquor Mart.
Supplier trade shows give the Guild members the opportunity to interact with local and international suppliers. The Cheers staff meets with other other Guild members twice a year where they work with wineries and distilleries to create sourced private label wines that non-member stores do not have access to.
The wines & spirits are tasted and rated by the members who then work out deals with the wineries & distilleries to buy in bulk, as a group at special pricing. This process creates great unique products that are truly great values.
Cheer's features these wines & spirits throughout our store. We have an entire section called PALLET PICKS where you can find many of our exclusive sourced wines. Any product in Cheers with a WHITE LABEL is a sourced product from the Wine & Spirits Guild that is exclusive to Cheers Liquor Mart.