Since the Early 1970s
Our Story
From a pioneering idea to Colorado Springs' most award-winning liquor store.
A Colorado Springs Institution
Cheers Liquor Mart was founded in the early 1970s as one of Colorado's pioneering "big box" liquor stores. At a time when most liquor stores were small neighborhood shops, Cheers set out with a different vision: give Colorado Springs a destination with unmatched selection, knowledgeable staff, and competitive prices all under one roof.
The store experienced a brief closure in 1995, but the community's demand for its return was undeniable. Cheers reopened stronger than ever, and in 2000 was named a Market Watch Magazine Leader, a prestigious national recognition that the store has maintained to this day.
Today, Cheers Liquor Mart operates out of a 36,000 square foot showroom, the largest liquor store in Southern Colorado. With over 8,000 wines, 3,500 spirits, and 1,500 beers, the store offers a selection that rivals any in the state, backed by a team of experts who know every aisle.
50+
Years in Business
36,000
Sq Ft Showroom
13,000+
Products
2000
Market Watch Leader
Wine & Spirits Guild of America
Cheers Liquor Mart is a proud member of the Wine & Spirits Guild of America, a distinction that sets us apart from other retailers. As Guild members, we have access to exclusive, hand-selected premium bottles that you won't find anywhere else in town.
Every wine on our shelves has been evaluated by our team. We don't just stock products; we curate a collection. This means you get exceptional quality at competitive prices, whether you're picking up a weeknight bottle or something special for a celebration.
Exclusive hand-selected premium bottles
Every wine evaluated by our expert team
Exceptional quality at competitive prices
Access to rare and allocated selections
Cheers to great taste, great prices, and a greater community.
Rooted in Community
Being a great liquor store is only part of who we are. We believe in giving back to the community that has supported us for over five decades. From local nonprofits to youth sports, we're proud to make a difference.
See How We Give Back →