Cheers Sourced Wines ~ Exclusively Available at Cheers in Colorado Springs

Cheers Liquor Mart is a member of the exclusive Wine and Spirits Guild of America. Founded in 1948, the Wine and Spirits Guild is comprised of the leading wine and liquor retailers from the USA & Canada. 

Supplier trade shows give the Guild members the opportunity to interact with local and international suppliers. The Cheers staff meets with other other Guild members twice a year where they work with wineries and distilleries to create sourced private label wines that non-member stores do not have access to.

​The wines & spirits are tasted and rated by the members who then work out deals with the wineries & distilleries to buy in bulk, as a group at special pricing. This process creates great unique products that are truly great values. 

Cheer's features these wines & spirits throughout our store. We have an entire section called PALLET PICKS where you can find many of our exclusive sourced wines. Any product in Cheers with a WHITE LABEL is a sourced product from the Wine & Spirits Guild that is exclusive to Cheers Liquor Mart. ​